Without parabens

AVA® Cosmetics Laboratory has launched a campaign promoting the cosmetics for face and body care which do not contain parabens, i.e. synthetic chemicals – PHB acid esters – used by the cosmetic industry as preservatives. With some fierce debates questioning or defending the safety of their use,   one thing remains certain: parabens ARE by-products of the crud oil fraction, and can accumulate in tissues; consequently, it is advisable to provide skin – which is built of live tissues – with natural care. While using cosmetics “without parabens”, we do actually care about our skin. AVA® Cosmetics Laboratory has decided to emphasise categorically that, in compliance with its mission of developing cosmetics “in harmony with nature”, it does care about safety of its customers. As part of the AVA Laboratory campaign, some new formulas have been developed by selecting individually the type and amount of preservatives (the so-called challenge test). The new cosmetics packages carry distinctively the “without parabens” info. AVA® Cosmetics Laboratory, as a pioneer on the market of natural and organic cosmetics approved  by the  ECOCERT certificate, has decided once again to launch a campaign  promoting among Polish women cosmetics without parabens. The idea for this campaign was born in connection with a constantly growing  interest  of our consumers in safe cosmetics.